The latest store campaigns

Support us via campaigns in the store! The latest campaigns are listed below. Click on the logo and go direct to the store's page.

Would you like to run a campaign with your store for the Princess Máxima Center? Send an email to


Carlo Lanza

CarloLanza is again in action for the Princess Máxima Center. Earlier we already handed out a check of 2500, - to the center. Now - just before Father's Day - we present a selection of socks and boxer shorts where we donate € 5 per pair to the Center. We donate € 7.50 for the boxer shorts and the gift box socks with Italian Limoncello.


Rehab Sneakers

After the great success of last year, Bas Smit (ambassador of the Princess Máxima Center) and Nicolette van Dam are launching their second limited edition collection of sneakers with no less than eight different sneaker models this year. This year too, EUR 15 per pair of proceeds sold will go to the three children's hospitals; the Princess Máxima Center, the Emma Children's Hospital and the Sophia Children's Hospital.



Buy the limited-edition Chantal pajamas at HEMA and &C Store and support the Princess Máxima Center. The pajamas were inspired by the RTL4 program featuring our ambassador Chantal Janzen: Chantal's Pajama Party.


Liefs op papier

For each purchased set of Pluimpjes in the shop, a set of "Pluimpjes for children" can be donated for an additional € 3, intended for the children in the Princess Máxima Center. Love on paper personally ensures that your donation in the form of a set of Pluimpjes on National Compliments Day (March 1, 2021) will be handed over to the Princess Máxima Center.



City-Play has developed a play mat from the city of Utrecht! The carpet contains all the icons of the city, so that Utrecht children can get to know their own city in a playful way. We donate € 1 for every sold Utrecht play mat. In this way, we hope to contribute a little to the well-being of the child and family during their stay at the Princess Máxima Center.


Beter Bed

Beter Bed is a partner of the Princess Maxima Center. Beter Bed understands the importance of a good night's sleep better than any other, so the company is keen to make a contribution. Since November 2019 customers have been asked to pay an extra 3 euros when they pay for their purchases. Beter Bed doubles this contribution.


The Tosti club 

The Tosti Club wants to inspire and support other people. In The Tosti Club's restaurants you can make a donation to the Princess Máxima Center. Besides this, all the children who receive treatment or attend the center receive a real tosti lunch from us.